Pay Later

nate app’s Pay Later Campaign helps users shopping experience effortless, paying a quarter up front, and the rest is charged automatically every two weeks.

Goal: Create a launch strategy for nate app's latest feature “Pay Later”
Audience: Trend-conscious Millennials and Gen Z who value convenience in their shopping experiences
Creative direction: Introducing three vibrant characters immersed in their dynamic and joyful daily routines, seamlessly navigating online shopping without any interruptions, ensuring a smooth and enjoyable experience.

My role: Creative/Graphic Designer


Video Editing & Motion Design

UI Design

Social Media Design & OOH Advertising

Design by Youmin
Seattle, Washington
Thanks for coming ︎