Pay Later

nate app’s Pay Later Campaign helps users shopping experience effortless, paying a quarter up front, and the rest is charged automatically every two weeks.

Goal: Create a launch strategy for nate app's latest feature “Pay Later”

Audience: Trend-conscious Millennials and Gen Z who value convenience in their shopping experiences

Creative direction: Introducing three vibrant characters immersed in their dynamic and joyful daily routines, seamlessly navigating online shopping without any interruptions, ensuring a smooth and enjoyable experience.

My role: Creative/Graphic Designer