Amazon Kindle
The Product:
The 2022 All New Kindle Launch introduces exciting new features, including enhanced portability, a high-resolution display, doubled storage, USB-C charging, and extended battery life.
The 2022 All New Kindle Launch introduces exciting new features, including enhanced portability, a high-resolution display, doubled storage, USB-C charging, and extended battery life.
My Responsibilities:
Introduce “My first Kindle”, a best-in-class, entry-level e-reader crafted to facilitate the beginning of the audience's reading adventure. Portray the user's holistic and personal reading journey through the use of authentic, empowering, and optimistic visual representations
Introduce “My first Kindle”, a best-in-class, entry-level e-reader crafted to facilitate the beginning of the audience's reading adventure. Portray the user's holistic and personal reading journey through the use of authentic, empowering, and optimistic visual representations
Photography
Lifestyle approach: Introducing a glare-free display and dark mode, allowing readers to comfortably read in any environment.
Device forward approach: Showing customers a close-up view of the screen with the upgraded display.
Device forward approach: UI screen showcasing the extensive library of books, with the Kindle easily fitting in one hand, demonstrating the compact design of the device.
Lifestyle approach: Showcasing the Kindle in an outdoor camping environment highlights the device's extensive battery life.
UX/Visual Design
