Amazon Fire TV Soundbar Plus
The Product:
The Fire TV Soundbar Plus delivers immersive 5.1-channel audio with a wireless subwoofer and surround speakers. Featuring deep bass, clear dialogue, Dolby Atmos, and DTS:X, it transforms any room into a home theater. Customers can choose from three setups: soundbar only, soundbar with subwoofer, or the full 5.1 system.
The Fire TV Soundbar Plus delivers immersive 5.1-channel audio with a wireless subwoofer and surround speakers. Featuring deep bass, clear dialogue, Dolby Atmos, and DTS:X, it transforms any room into a home theater. Customers can choose from three setups: soundbar only, soundbar with subwoofer, or the full 5.1 system.
My Responsibilities:
Led visual design for web and mobile product pages, translating complex features into clear, engaging visuals—icons, UI screens, and infographics. Collaborated cross-functionally and contributed to evolving Amazon’s design system for a consistent, premium experience.
Led visual design for web and mobile product pages, translating complex features into clear, engaging visuals—icons, UI screens, and infographics. Collaborated cross-functionally and contributed to evolving Amazon’s design system for a consistent, premium experience.
Deliverables:
6 web/mobile landing pages on Amazon.com
︎︎︎ Amazon Soundbar Plus
︎︎︎ Amazon Soundbar Plus + Subwoofer
︎︎︎ Amazon Soundbar Plus + Subwoofer + Surround Speakers
6 web/mobile landing pages on Amazon.com
︎︎︎ Amazon Soundbar Plus
︎︎︎ Amazon Soundbar Plus + Subwoofer
︎︎︎ Amazon Soundbar Plus + Subwoofer + Surround Speakers
Brand Consistency
Designed visual assets for all three Fire TV Soundbar Plus configurations—soundbar only, soundbar with subwoofer, and the full 5.1 setup with surround speakers—ensuring consistency across product pages while clearly highlighting key differences.
︎︎︎ View the live product pages on amazon.com
Unified Design, Distinct Experiences
Designed visual assets for all three Fire TV Soundbar Plus configurations—soundbar only, soundbar with subwoofer, and the full 5.1 setup with surround speakers—ensuring consistency across product pages while clearly highlighting key differences.
︎︎︎ View the live product pages on amazon.com
Visual Storytelling
Created clear and engaging infographic that simplifies complex technical details, enabling customers to easily compare product options and select the best fit for their needs.
︎︎︎ View the live product pages on amazon.com
Simplifying Product Decisions
Created clear and engaging infographic that simplifies complex technical details, enabling customers to easily compare product options and select the best fit for their needs.
︎︎︎ View the live product pages on amazon.com
Cross-Functional Collaboration
Collaborated cross-functionally with product managers, copywriters, motion designers, and go-to-market teams to translate complex product features into engaging visual assets that spark excitement and help customers envision the product in their everyday lives.
︎︎︎ View the live product pages on amazon.com
Designing with Purpose
Collaborated cross-functionally with product managers, copywriters, motion designers, and go-to-market teams to translate complex product features into engaging visual assets that spark excitement and help customers envision the product in their everyday lives.
︎︎︎ View the live product pages on amazon.com
Designing the Journey
From pages to experience
Led the end-to-end visual design for both web and mobile product detail pages, ensuring a cohesive and premium customer experience across platforms. You can view the live product pages on amazon.com or preview the prototype and the visual assets below.
︎︎︎ View the live product pages on amazon.com
︎︎︎ View the live product pages on amazon.com
The Team
Visual Design: Youmin Park
Art Director: Allison Wagner
Creative Director: Julia Finch
Copywriter: Margaret Ann Boeker
3D Team: Katie Sink, Nathan Heal
Strategy: Will Taylor, Rob Henson and Win Platt
Head of Brand Creative: Darryl Mascarenhas
Product Marketing: Dan Tuckman