Amazon Fire TV Omni Mini-LED Series
The Product:
The Fire TV Omni Mini-LED Series is Amazon’s most immersive and advanced TV yet. It features up to 1,400 nits of peak brightness and over 1,300 dimming zones for exceptional picture quality. With Dolby Atmos audio, lightning-fast gaming, and a suite of smart features—including stunning ambient artwork—it delivers a truly premium viewing experience.
The Fire TV Omni Mini-LED Series is Amazon’s most immersive and advanced TV yet. It features up to 1,400 nits of peak brightness and over 1,300 dimming zones for exceptional picture quality. With Dolby Atmos audio, lightning-fast gaming, and a suite of smart features—including stunning ambient artwork—it delivers a truly premium viewing experience.
My Responsibilities:
Led visual design for web and mobile product pages, translating complex features into clear, engaging visuals—icons, UI screens, and infographics. Collaborated cross-functionally and contributed to evolving Amazon’s design system for a consistent, premium experience.
Led visual design for web and mobile product pages, translating complex features into clear, engaging visuals—icons, UI screens, and infographics. Collaborated cross-functionally and contributed to evolving Amazon’s design system for a consistent, premium experience.
Deliverables:
Web/mobile landing pages on Amazon.com
︎︎︎Fire TV Omni Mini-LED Series ︎︎︎Product Introduction Video
Web/mobile landing pages on Amazon.com
︎︎︎Fire TV Omni Mini-LED Series ︎︎︎Product Introduction Video
Research-Led Visual Strategy
I analyzed how different brands communicate key TV features, particularly around picture quality, to identify effective visual and messaging strategies. This included a comprehensive review of various display technologies—LED, QLED, and Mini-LED—to better understand their differences in performance, color accuracy, and use cases. By synthesizing these insights, I was able to craft more compelling and informative ways to present the advantages of Fire TV’s powerful Mini-LED display, helping customers make more informed decisions based on their viewing preferences and lifestyle needs.
︎︎︎ View the live product pages on amazon.com
Comparing display tech to highlight Fire TV’s strengths
I analyzed how different brands communicate key TV features, particularly around picture quality, to identify effective visual and messaging strategies. This included a comprehensive review of various display technologies—LED, QLED, and Mini-LED—to better understand their differences in performance, color accuracy, and use cases. By synthesizing these insights, I was able to craft more compelling and informative ways to present the advantages of Fire TV’s powerful Mini-LED display, helping customers make more informed decisions based on their viewing preferences and lifestyle needs.
︎︎︎ View the live product pages on amazon.com
Visual Storytelling
Collaborated cross-functionally with product managers, copywriters, motion designers, and go-to-market teams to translate complex product features into engaging visual assets. This included thoughtfully selecting UI screens, icons, and brand logos to best represent key features—ensuring clarity, consistency, and relevance while helping customers envision the product in their everyday lives.
︎︎︎ View the live product pages on amazon.com
Designing with Purpose
Collaborated cross-functionally with product managers, copywriters, motion designers, and go-to-market teams to translate complex product features into engaging visual assets. This included thoughtfully selecting UI screens, icons, and brand logos to best represent key features—ensuring clarity, consistency, and relevance while helping customers envision the product in their everyday lives.
︎︎︎ View the live product pages on amazon.com
Designing the Journey
From pages to experience
Led the end-to-end visual design for both web and mobile product detail pages, ensuring a cohesive and premium customer experience across platforms. You can view the live product pages on amazon.com or preview the prototype and the visual assets below.
︎︎︎ View the live product pages on amazon.com
︎︎︎ View the live product pages on amazon.com
The Team
Visual Design: Nick Weber-Roughton, Youmin Park
Art Director: Allison Wagner
Creative Director: Julia Finch
Copywriter: Christine Amy
Program Lead: Taso Kolonelos
Project Manager: Megan Mackenzie
3D Team: Katie Sink, Nathan Heal
Strategy: Will Taylor, Rob Henson and Win Platt
Head of Brand Creative: Darryl Mascarenhas
Product Marketing: Dan Tuckman
Visual Design: Nick Weber-Roughton, Youmin Park
Art Director: Allison Wagner
Creative Director: Julia Finch
Copywriter: Christine Amy
Program Lead: Taso Kolonelos
Project Manager: Megan Mackenzie
3D Team: Katie Sink, Nathan Heal
Strategy: Will Taylor, Rob Henson and Win Platt
Head of Brand Creative: Darryl Mascarenhas
Product Marketing: Dan Tuckman