2023 Fire TV Soundbar

Amazon launches the Fire TV Soundbar, a compact 2.0 speaker system with DTS Virtual:X and Dolby Audio. It offers convenient Bluetooth connectivity and easy setup, catering to diverse user needs.

Goal: Get customers of Amazon Fire TV and other TVs with Fire TV built in to buy a soundbar by Fire TV

Audience: Customers of Amazon Fire TV and other TVs who want to upgrade their audio experience with a great price

Creative direction: Using Fire TV brand guideline, developed bright colors, polished CG spaces and interesting crops

My role: Visual Designer

Art Direction

Immersive Sound: Animated sound waves featuring a home theater setup propagating across the room.

Compact Design: Showcasing the Fire TV soundbar seamlessly fitting on top of the console with other living objects.

Compatible with Fire TV and streaming media players: Positioning the Fire TV soundbar alongside other streaming media players, illustrating the effortless connectivity between the devices.

Product focused: Providing a close-up device render to detail the buttons and controls on the device.

Connect with Bluetooth: Demonstrating the capability to enjoy music wirelessly via Bluetooth connectivity.

Visual/Web Design